If you think that betting is solely for racing and sports, you are wrong because there are such things called Novelty Bets which targets a much wider scope of audience due to the flexibility and variety of bets. Novelty bets is a game almost everyone wants to join in because it’s fun, seasonal and many people can relate to the topics. In short, it has provided betting opportunities to suit everyone. Punters can bet on close to everything such as the winner of popular TV shows like Big Brother and X Factor. There is also seasonal betting such as which record would win the Christmas Number One which is largely influenced by the participants of the X Factor. There is also other music-related betting such as the Mercury Music Prize winner and the Brit Awards wherein punters can vote on who they think will be the winner.
Furthermore, for those following the celebrity gossip or political activities, novelty bets provides a perfect pastime. Betting opportunities are given to punters to bet on who will be the next prime minister, US president or the next cabinet member who will quit their post. When it comes to celebrity gossip, the betting opportunities is very diverse since a lot of things, controversial or not, happen to this type of public figure, not to mention that they are a bunch. Some of the areas on which there is novelty betting are the name of a new baby that the celebrity will give, who will be the next girlfriend or boyfriend of a celebrity or who will play a character in a particular TV show or film. These types of bets are often in the category of specials and exotics especially if they are in a limited time or if it affects a huge range of the population.
Due to the word ‘Novelty’ and the type of betting opportunities available, some people think that it must be some kind of a joke and that the markets aren’t offering some serious betting opportunities. However, these types of betting have been in the industry for so long and novelty bets have generated some of the biggest payout in history. Even if some of the popular gambling sites offering novelty bets only earn small revenue but the important thing is people talk about their brand and that makes them have more punters going crazy over the bets they create. They try to have the most enjoyable and up to date betting so that it will create a major appeal to bettors.
The underlying factor that drives novelty bets is the fact that it is driven by the needs and wants of customers. The reason why there are more than 20 random topics to bet on is because the people want them and requested for them. Despite the popularity of other gambling forms such as poker, casino, bingo and sports, novelty betting is still arising as fast as ever because none of these gambling forms can generate immediate interest as effectively as novelty betting.
